for the birds - not

When you come across such a perfect example of an important design/marketing principle, you must share! This solution nailed the target audience, check it out.*

*positioning of the notice (on the pole at their level), it’s always important to be aware of where your audience is, (and can see), using materials (paper) which the target audience enjoys, creating a take-away (the tabs) that is easy to find and accessible, the language/words in the one lined title - to the point (great if they could actually read!).