To Ai or not to Ai?
Ai is a tool. It is not meant to replace the creative concept but to guide it efficiently. So how will we move forward?
Is less always more?
Math has less and more signs. Trends have the same. Today less seems to equal more. How can we change this trend? Where’s the personality gone?
CREATIVE BLOCK or just part of the process.
Don’t worry, creative block is COMMON. Go out for a walk and wear 2 different shoes while searching for a NEW coffee shop to sit, observe and doodle.
When the exception proves the rule.
Complex brand marks are great, if you are a good designer but ....
Icon design - when the value is in the imperfection
What makes a logo icon memorable? Something imperfect. We are then visually forced to take that extra glance to cause intrigue and anticipation - the desire to see it again.
What comes first - a blueprint or a concept?
... within this challenging and sameness environment, how do you efficiently construct a great new website or a refresh for an existing website?
Evolving your brand from aspirational to iconic
From aspirational to iconic - how does one accomplish that!
To bleed or not to bleed - that is the question.
How do you create anticipation and wonder?
Is the pen mightier than the keyboard?
Writing is the expression of an idea. It is the learning tool all designers should exercise to hone their expertise.
Colour and Brand Recognition
Choosing your primary brand colour(s) to represent your brand to your audience is always a challenge. Colour represents many things ….
“Observation” - Key to Good Design
Branding absolutely requires broad perspectives.
Stop, look and listen!
Don’t just use a cookie cutter template.
mundane, sameness, routine - are you ok with that? I’m not.
It Takes A Village …
freelancing/contracting and the advantage of having a ‘stable’ of creatives to pivot with
Too many layers spoils the cake.
What a mess - layer upon layer upon layer. Challenge yourself - use only one layer!
Design Audits - what are they and why are they useful?
what are design audits? why would I need one?
‘Perceiving’ colour differently.
‘Perceiving’ colour differently. Consider what it would be like as a designer to work ONLY in gray scale…..