the most underrated creative tools

pen and paper!

pros

- always available

- can borrow from a stranger

- cheap, pen @ $1.00 (depending on how much fun you have with pen choices, I do), a sheet of paper or a notebook, actually I can’t guess how little that would cost

- the convenience it next to your bedside

- immediate, got an idea, quick, scribble, DONE

- recyclable

- can easily trace, one concept onto another

- on a table spending out ALL the ideas and then letting your eyes scan them all at once

- fits in your pocket

- scientifically proven - the act of writing/using a real writing/drawing device on a real piece of paper - causes retention, real memories

- does not create visual fatigue

- does not create distraction

cons - uuhhhmmmmm, not really!

When we grab some takeout, we might not be getting straws anymore, but we are still getting napkins, paper napkins, allowing for that quick ‘aha moment’, not to escape you.

Leonardo Da Vinci

It’s ALL YOURS, that idea you just sketched has no other hand-print on it, distinctively your own.

Herb Lubalin

Beatrice Warde