so crop it!

Cropping is more than a part of production, it’s an art.

I can’t think of any image that didn’t need cropping or absolutely looked better once it was cropped.

According to an article in mdgadvertising.com, October 1/2018 - It’s All About The Image (Infographic) 1. People remember only 10% of information three days after hearing it, on average; adding a picture can improve recall to 65%. 2. Nearly 2/3 of people say they are visual learners. 3. Relative to social media, images on Facebook receive 20% more engagement than videos and 352% more engagement than links. 4. Relative to ecommerce, 67% of consumers say that the quality of a product image is “very important” in selecting and purchasing the product. https://www.mdgadvertising.com/marketing-insights/infographics/its-all-about-the-images-infographic/.

As one can surmise from the paragraph above, imagery is very important, therefore, do the right thing and assess if you really have the best image, or if it needs cropping.

You should not worry about exactly capturing the perfect part of what you are seeing. This seems to be a common obstacle. Simply make sure that it is sharp, that it is indeed important. When you review what you captured in your image, always think of these 2 things; what is the focus and should you experiment with off-centering the focal point within the finished product.

Some points to consider; when you crop an image the resolution of the image changes. This can affect your image, albeit sometimes minutely,however, you should be aware of it. Allow yourself to get the best resolution and the most area photographed around what you perceive is the focal point of the image. You can always crop various areas out depending on the scale you are attempting to achieve. Offsetting the image’s focal point will create an inviting visual moment thereby drawing in the viewer. Consider zooming in so that some or all of the image’s content is bleeding off the ‘edge’.

What one really wants to see is simplicity and to convey one message at a time, this creates the most impact!

So crop the fluff and go straight to the point.